As you can see in the below chart, “Other” factors, like unlinked mentions, social signals, domain history, outbound links, and site structure, carry 1% weight. But given that there are at least 200 Google ranking factors; that’s at least 189 “other” factors that collectively make up that 1%. In other words, those seemingly small factors, like keywords in URL, that on their own make up 1%, are not so small. On-page SEO (or on-site SEO) is the set of actions you can do on your website directly to help search engines better crawl and understand your pages and connect them to relevant keywords. Arguably the SEO Anomaly most impactful way of improving E-E-A-T on your pages is getting more quality links from other websites – backlinks.
Include Your Main Keyword In Your URL
- Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services.
- Search engine marketing, or SEM, is the creation of relevant content on a website to attract ideal customers mostly through paid search engine advertising.
- Understanding SEO and optimizing your site will help you give search engines the information they need, so you can get the results you want.
- That way, I get my content in front of people that are actually going to buy.
Especially if you have a small website with a couple of well-interlinked pages. It’s basic advice, sure, but it’s amazing how many sites I come across where this is in place. So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line. As you can imagine, ‘Read more’ is the only link they have in place.
Start your keyword research
It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience. If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images.
Successful search marketers know that just getting traffic to a site is not enough, what the traffic does once it arrives on the site is just as important. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC). So make sure to learn and implement SEO basics to boost your organic rankings.
If the title tag is your page’s headline, the meta description is the one-line summary enticing people to read on. Title tags are one of the main ways that Google can understand what your page is about. You want to make sure that the main keyword you want to rank for is in the title tag. It’s better to have a few links from good sites that are relevant to yours, than loads of junk and irrelevant links just for the sake of it.
Do all search engines work on the same principle?
This doesn’t mean you should try to get keyword-stuffed anchor texts at any cost. It is used to describe all the links that point to your website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy. If page A links to page B, we say that page B has a backlink from page A.
