Why You Should Provide Support to Your Affiliates and How to Do So

Your business lets the new affiliates gain access to any online affiliate systems through an online invitation and registration. Affiliate systems include any company system for conducting affiliate business and reporting and the payment system for affiliates and partners. Affiliate programs and affiliate onboarding marketing strategies evolve, so it’s crucial to keep your onboarding content up to date. When starting an affiliate program, it’s always good to take a high-touch approach. Get on calls with each affiliate, understand their promotion plans, and offer individualized support.

Email Marketing for Your Directory Listing Business- Switch on the Best

On the other hand, low CTR keywords are often overshadowed by ads or featured snippets that draw clicks away from organic listings. For example, instead of targeting “best cat food” with a search volume of 31,000, try ranking for less popular keywords instead. “Best wet cat food” and “best cat food for indoor cats” have search volumes of 13,000 and 8,000, respectively. This means you will have less competition and better https://www.xcritical.com/ chances of ranking higher.

Start Onboarding Your Affiliates Today

This key metric helps you gauge a keyword’s traffic potential by showing how many people are interested in a topic. Ahrefs Keyword Generator is free to use as often as you like, while Ubersuggest and AnswerThePublic give you three searches per day when you sign up with an active email. Using the right keywords in your content increases the chances of your blog posts appearing in search results. When an employee first starts, their direct manager should meet with them within the first few days, and with a weekly one-on-one meeting every week after that. Ideally, the new employee will meet with their boss’s boss and everyone else up and down the succession line on some sort of regular cadence (these are sometimes called “skip-levels”). Empower new employees with the ability to think independently and offer the best way to make decisions autonomously at your company.

Onboarding Strategy #5: Affiliate User Feedback Survey

While it might feel like you’ve crossed the finish line, the reality is that the most critical steps lie ahead. Sending over the program terms and having your partners accept them is just the beginning. This is the process of getting new affiliates acquainted with your program and prepared to start promoting your products and services.

Why is Affiliate Onboarding Important

To drive consistent sales from those links, your content must align with customer expectations and your target audience. This is where affiliate marketing keyword research makes all the difference. Centering your onboarding process around solving customer pain points will bring them to that aha moment faster and increase the likelihood they will adopt your platform. Ownership of user onboarding responsibilities is a collaborative initiative between your product, engineering, and customer success teams.

Getting paid is important for any affiliate, and when they join a bespoke, independent program, it might be something they’re concerned about. You would show them around, tell them what their jobs are, and make sure they have everything they need to do well. This enables you to gather feedback on what worked and what didn’t, so you can continue to fine-tune your process in the future.

There was only one other person in the office, and he was on a different team. I had to (virtually) hunt down my very busy manager to try to get an idea of what I was supposed to be working on. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. With an affiliate user feedback survey, you get granular, qualitative, data points that will help steer any changes you want to make in your program now or in the future. During the welcome phase, you should also introduce them to the rest of your team. There’s no better first impression than a warm welcome—except for maybe a warm welcome and a gift.

Because the type of possible affiliates that your company may deal with is in a broad range of specialties, affiliate payments structural types vary. Stay up-to-date with the latest affiliate onboarding techniques to maximize your business’s potential from its affiliate program management. After affiliates have gone through your onboarding content, it’s important to assess their understanding and retention of the material. This step helps ensure that affiliates are well-prepared to implement what they’ve learned.

Here are five strategies for successfully onboarding your new affiliates. Your diligent recruitment efforts have yielded fruit, and you’ve successfully secured some valuable partners who are eager to work with your brand. While some may have the experience behind them to jump straight into it, others may need a little more help. A personalized affiliate onboarding program recognizes the individual needs of affiliates and encourages them to thrive through continued support. Send new affiliates a personalized welcome message expressing how excited you are about the new partnership. Include a sample of your product or give them access to an exclusive free trial.

Why is Affiliate Onboarding Important

You can create a program in a few minutes, but to grow it, you need tools that give your affiliates what they need to succeed. The bottom line is that you want to set up your onboarding process to make your affiliates feel like they are a part of something – like they just joined a cool club and they’re warmly welcomed. What your affiliate onboarding should aim to do is cut the learning curve so your affiliates get that feeling of making sales more quickly. Onboarding and activating affiliates are vital in a successful SaaS affiliate marketing strategy. Effective affiliate onboarding is the foundation for a thriving affiliate program, setting the stage for long-term success.

Why is Affiliate Onboarding Important

Another great way to get started with this is to create a personalized landing page for each affiliate using our affiliate landing pages pro-add-on. This is a huge sign that you’re invested in the relationship and a great opportunity to collaborate with your affiliate during onboarding. Here are some proven strategies for a successful onboarding experience for your new affiliates. It’s the process of introducing new affiliates to your program, ensuring they are well-versed with your products and services, and guiding them to begin promoting effectively. Finally, an informative and thorough onboarding process minimizes confusion and potential conflicts. This means less time spent dealing with repetitive questions or issues, freeing you up to focus on building your business.

Of course, not every affiliate program is ideal for this, and interestingly, not every affiliate is either. Yet, there are some affiliates who will show early signs of potential, and taking the extra mile to help them grow in your business will likely pay off in the future. You probably want someone from the support team tasked with monitoring requests related to your affiliate program. Having a support link on your landing page, sign-up page, and affiliate dashboard will make it easier for your affiliates to reach out when they need help. Earning commissions by promoting other companies’ products and services might sound easy on paper, but it takes careful planning and research to… These keywords engage users looking for validation or a trusted opinion on a product or brand.

Even though new hires may not interact with senior leaders often, it’s important that they know who they’re working for. Do your best to involve senior team members in the onboarding process as much as possible. They may give a tour of your building, take employees out to lunch, give a brief overview of the company history or even conduct a required training session. New employees will feel good if they know that superiors are making time for them during their first days and weeks on the job.

The downside is that search results and insights are limited without an Ahrefs subscription, which starts at $99/month. Ahrefs Keyword Generator offers keyword ideas for your target location based on the seed keyword you enter, along with each keyword’s difficulty and search volume. Healthy onboarding practices such as the ones we listed above are vital if you’d like your new hires to be happy and productive from the get-go. They can make their transition to your company as smooth as possible while increasing your retention rates and improving your bottom line. It’s really important you go through this process to make sure everything is set up correctly and that there are no gaps or confusion points for affiliates.

  • For this tutorial, we’ll use “pet food” as our seed keyword to start the keyword research process.
  • Explore how Acceleration Partners’ industry-leading expertise and affiliate marketing management services can help you achieve your goals.
  • The last thing you need when you’re onboarding with a new promotional products organization is to get bogged down with extensive paperwork and a lengthy task list.
  • People browsing with navigational search intent usually look for brand or website names.
  • I had to (virtually) hunt down my very busy manager to try to get an idea of what I was supposed to be working on.
  • Your roadmap should outline the changes you plan to implement, when those changes will be made, and who will be involved in the process.

Share your organization’s history as well as its mission statement and values. Highlight what makes it unique and why some of your longest employees have been so loyal. Why not use a checklist to help you vet and onboard new affiliates as they come in? Ongoing support is provided to the client to ensure that they can use the software effectively and any issues are resolved promptly. Onboarding sets the tone for the user’s relationship with the software and helps to quickly see the product’s value. When you first launch your affiliate program you might think, “we have built it – now they will come!

The affiliate onboarding process matters because it registers new affiliates in your company’s system, collects tax documents, orients partners on how to set up their processes, and informs them. Onboarding can motivate new affiliates to focus on optimally achieving results. Excellent onboarding readies the affiliate for an on-time first payment in a stream of future performance-based earnings.

Celebrate your affiliates’ significant milestones, such as their first sale or reaching specific benchmark (e.g., acquiring one hundred referrals). This will not only add a personal touch but also strengthen your relationship with them and enhance the chances of a successful onboarding. Sometimes affiliates go against your affiliate program guidelines despite training them well. Maybe they are running paid search, or doing something against your brand guidelines. In addition to having a dedicated email, you may also want to add a time to meet affiliates face-to-face through free video conferencing.

Consider introducing them to online community spaces like Facebook groups or Slack teams, where they can connect with other affiliates. Your affiliate onboarding is a perfect opportunity to showcase how simple and reliable your payment process is. Of course, to do this, you need a great payment process to begin with, which is why we created our integrated payouts service.

With time, you’ll find different ways to segment your affiliates to give them the best possible affiliate onboarding. One thing we say all the time at AffiliateWP is that it’s one thing to create an affiliate program, it’s another to successfully grow it. That said, affiliates aren’t just reviewing your products—they’re reviewing your brand, too. A slow onboarding process that fails to equip affiliates for success won’t just hurt your company’s affiliate marketing ROI. So, affiliate onboarding is equally concerned with making a good first impression. Affiliate marketing has emerged as a powerful strategy for businesses to expand their reach and increase revenue.

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