Media marketing is a rapidly expanding and evolving field. It offers new ways to connect people through platforms that provide content, such as YouTube, Facebook, and X. Combined with customer-relationship management tools, these channels enable companies to target specific user populations with content and promotions that resonate. Agencies that specialize in media marketing can offer services that range from social-media management to online-public-relations like reporter outreach via Twitter for earned online coverage. They also send out email-based campaigns for follow-up on customers who visit their websites and loyalty program members.
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